5.05.2010

Notes On: Paying it Forward

Inspired by a few random acts of kindness, I decided to offer a fortuitous treat to you, loyal readers. The concept of a "pay it forward" campaign has always made me smile. I once pulled up to the Starbucks drive-thru to find out the kind stranger in the car ahead of me had already paid for my triple grande nonfat cappuccino. I'll never know who decided they could spare an extra $4.18 to brighten my day, but I often think about how unexpectedly happy I was. I actually think I was supposed to continue the kindness by doing the same thing for the car behind me, but I was just too shocked to do anything except drive away in amazement! (editor's note: I promise I paid for the car behind me on my next trip!)

This morning Summit Credit Union came to me with a similar campaign and left a ten dollar bill hidden in one of the Atticus fitting rooms with a message for the lucky finder to use it to help someone else. Moments later, a gust of wind knocked over a recycle bin on the curb in front of the shop and hundreds of papers started blowing all over the sidewalk. Stephani and I immediately ran out to help pick up the sudden mess, and within seconds we were joined by about 15 passersby who stopped to help. At the risk of sounding super cheesy, I have to tell you that I actually felt like my heart was swelling at the thought of so many people taking five minutes of their time to help clean up our street. So, setting aside the cynical humor you surely have become accustomed to as a reader of our blog, I want to remind you that sometimes it's nice to give a random gift, or to help a fragile model if she happens to fall on the Prada runway.

Here is my random gift to you:

Use the code: PAYITFORWARD at atticusshop.com to receive 15% off your entire purchase (including sale items!!). If you're in Madison, mention this post at Atticus to receive 15% off your entire purchase. This is only good through Friday, May 7th. So, hurry up before your luck runs out, and don't forget to pay it forward by sharing the news with your friends!