In the Bag: Sarah

A boy scout’s dream come true, Sarah Reiter’s bag has got it all. As Director of Marketing for luxury design and architecture firm, Brownhouse, and active mother of three, she manages no easy feat, exuding enviable style while commanding her hectic schedule. Ballet slippers and a Google phone? Saltines and business cards? They’re all an arm’s length away, proving she's prepared to tackle any situation.

Bag?
Melie Bianco Black Vegan Studded Tote

What's in your bag?
Google phone, hand knit hat I recently finished (sage green alpaca chunky yarn from Lakeside Fibers), The Hangover dvd – loaned to us by our son's preschool teacher (is that wrong?), returned Christmas card (Shelley Prosise Smith, if you are reading this, send her your new address!), She-mergency kit (always prepared), daughter's ballet shoes (they are too small and need to be replaced before Friday's ballet class), blank notebook for random notes, wallet from boden.com, almost empty bottle of perfume, invitation to fundraiser for Wisconsin Chamber Orchestra in honor of Andrew Sewell's 10 years as music director, two pairs of almost identical sunglasses, Kleenex, Starbucks gift card, crumpled $5 bill, keys, stack of business cards, recent shopping list written on Kate Spade notebook paper (list includes: toothpaste, Johnson & Johnson baby shampoo, granite cleaner, saltine crackers, clementines, bunny grahams, pull ups), 6 sharpie pens of assorted colors and widths, 1 highlighter, 1 lavender dogs-in-snow pencil, 4 crayons (from recent family dinner at Old Fashioned), 1 pink plastic pig figurine, Aveda lipstick in hot pepper, Jane Iredale lip liner and lip gloss in nude ,3 Brownhouse chocolates (doubles as lunch some days), 1 piece of trident gum (still in wrapper, what luck), 1 quarter, eye drops (Bausch & Lomb, from a recent ski trip), Chapstick

Where and when was it purchased?
Delight.com in January 2010. I love getting the afternoon e-mails, such great impulse items!

Most & Least Expensive item in the bag?
Google phone and tiny pig

Anything you don’t know where it came from?
I’m too afraid to really dig into the depths. Luckily the bag is pretty new.

When do you carry it?
During the day, it’s a great schlepping bag.

What's in the inside pocket?
Business cards, lipsticks and eye drops

Favorite spots in Madison to take it?
It’s been to many downtown lunch spots, Muramoto and Marigold Kitchen

Where would you never take it?
It’s much too big for evening events.

Oddest thing ever in the bag?
Roxy, the Brownhouse watch dog. She’s a 6 pound havanese

Farthest the bag has traveled?
Just got back from Park City, Utah.

What do you wish you'd find in it?
More time in the day

How many other bags are currently in your rotation?
5 to 6, the vast majority are also black, but VERY different (or so I’ve explained to my husband).

What's your dream bag?
Black Chanel patent leather

What's the one piece of clothing you can't live without?
I’m a sucker for cashmere.